Kerala,
a state situated on the tropical Malabar Coast of
southwestern India,
is one of the most popular tourist destinations in the country. Named as one of
the ten paradises of the world by National Geographic Traveler, Kerala
is famous especially for its ecotourism initiatives
and beautiful backwaters. Its unique culture and
traditions, coupled with its varied demography, have made Kerala one of the
most popular tourist destinations in the world. Growing at a rate of 13. 31%, the tourism
industry is a major contributor to the state's
economy.
Until the early 1980s, Kerala was a relatively unknown destination, with most tourism circuits
concentrated around the north of the country. Aggressive marketing campaigns
launched by the Kerala Tourism Development
Corporation—the government agency that oversees tourism prospects of
the state—laid the foundation for the growth of the tourism industry. In the
decades that followed, Kerala Tourism was able to transform itself into one of
the niche holiday destinations in India. The tag line Kerala – God's Own Country was adopted
in its tourism promotions and became a global superbrand.
Kerala is regarded as one of the destinations with the highest brand recall. In
2010, Kerala attracted 660,000 foreign tourist arrivals.
Kerala is an established destination for both
domestic as well as foreign tourists. Kerala is well known for its beaches,
backwaters in Alappuzha and Kollam,
mountain ranges and wildlife sanctuaries. Other popular attractions in the
state include the beaches at Kovalam, Kappad, Cherai and Varkala;
backwater tourism and lake resorts around Ashtamudi
Lake, Kollam; hill stations and resorts at Munnar, Wayanad, Nelliampathi, Vagamon and Ponmudi;
and national parks and wildlife sanctuaries at Periyar, Parambikulam and Eravikulam National Park. The "backwaters"
region—an extensive network of interlocking rivers, lakes, and canals that
centre on Ashtamudi Lake, Kollam,
also see heavy tourist traffic. Heritage sites, such as the Padmanabhapuram Palace, Hill Palace,
and Mattancherry Palace, are also visited. The city
of Trivandrum ranks
first in the total number of international and domestic tourists in Kerala. To
further promote tourism in Kerala, the Grand Kerala Shopping Festival was
started by the Government of Kerala in 2007. Since
then it has been held every year during the December–January period.
The state's tourism agenda promotes ecologically
sustained tourism, which focuses on the local culture, wilderness
adventures, volunteering and personal growth of the local population. Efforts
are taken to minimise the adverse effects of traditional tourism on the natural
environment, and enhance the cultural integrity of local people.
POPULAR PLACE
·
Periyar National Park
·
Bandipur National
Park
·
Fort Kochi
·
Eravikulam National
Park
·
Periyar
·
Vembanad
·
Bekal Fort
·
Mattanchery Palace
·
Edakkal Cave
·
Mattupetty Dam
·
Ponmudi
·
Napier Museum
·
Devikulam
·
Alappuzha Beach
·
Tripunithura Hill
Palace
·
Malampuzha Dam
·
Kerala folklore
Museum
·
Pathiramanal
·
Anamudi
·
Krishnapuram Palacve
·
Shakthan Thampuran
Palace
·
Thiruvananthapuram
Zoo
·
Vismaya
·
Kerala Science and
Technology
·
Thekkady
·
Mudumalai National
Park
·
Athirappilly Falls
·
Nagarhole National
Park
·
Padmanabhaswamy
Temple
·
Wayanad Wildlife
Sanctury
·
Cherai Beach
·
Chinese Fishing Nets
·
Sabarimala
·
Gurvuvayur Temple
·
Chinnar Wildlife
Sanctuary
·
Kumarakom Bird
Sanctuary
·
Paradesi Synagogue
·
Irupu Falls
·
KOvalam Beach
·
Silent Valley National
Park
·
Cheeyappara Waterfall
·
Ashtamudi Lake
·
Marari Beach
·
Varkala Beach
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